Hi there!
I'm Pooja, designing with intent and heart.
Product designer and design strategist with 10+ years across branding, communication, and product design. I bring end-to-end thinking—from vision and strategy to discovery and delivery—to turn complexity into meaningful, high-impact experiences.
LATEST WORK
Shaping a multi-sided marketplace for purposeful living
UX & Visual Designer & Consultant (end-to-end experience design across strategy, UX, and UI)
Marketplace Design · Ecosystem Thinking · Multi-Sided Platforms
EXPERIENCE
Digital Product Design Specialist @ Accenture
Apr 2022 - Today
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Redesigned and rolled out a global Skills Proficiency Portal serving 100K+ weekly users, evolving it from a linear assessment tool into a more engagement-driven platform.
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Contributed to roadmap planning and feature prioritization, phasing a personalization-led vision into incremental releases that balanced technical constraints with user feedback, resulting in 25K+ skill additions and 27K assessments.
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Scoped lean feature versions to accelerate delivery while preserving long-term scalability, aligning product and engineering teams and business stakeholders.
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Led UX simplification of a 5K+ enterprise case study platform, aligning stakeholders through structured workshops and contributing to improved engagement and positive user feedback via clearer information architecture and design system consistency; defined AI-enabled enhancements for future roadmap phases.
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Extended the enterprise design system through reusable component contributions and supported AI initiatives, including UX strategies for an Agentic HR Assist Bot to sustain engagement during backend capability development.
Lead UX designer @ Evolution Co
Mar 2021 - Mar 2022
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Led end-to-end product strategy and UX design for enterprise intranet platforms serving banking and corporate clients, including Tata and HDFC, owning discovery to delivery.
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Partnered with engineering teams across delivery cycles, drove feature scoping, QA reviews, and iterative refinements to align UX intent with technical implementation.
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Facilitated UX research and stakeholder workshops to define product direction and prioritize enhancements based on user and business needs. Balanced client requirements with scalable experience improvements, contributing to the ongoing evolution of intranet feature sets.
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Mentored a team of four designers, establishing quality standards and review cadences that enusred timely delivery across
Design Consultant
Jan 2019 - Dec 2019
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Worked as a design consultant across multiple brands in India, balancing strategy, visual design, and execution to deliver cohesive, high-quality outcomes.
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Led design for luxury real estate projects, shaping high-end brand and experience narratives that strengthened positioning and storytelling.
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Collaborated with Leo Burnett on an FMCG brand to develop design strategy and campaign collaterals, and partnered with a luxury PR firm to create marketing and communication assets for premium and lifestyle clients.
Senior Designer @
The Minimalist
Jan 2017 - Dec 2018
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Designed brand and communication systems for organizations including Bloomberg, IDFC Mutual Funds, Airtel, Jet Airways, ICICI, and Raymond.
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Led a team of 4–6 designers, ensuring consistency and quality across multi-brand engagements.
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Partnered with business development teams to support strategic pitches and RFP presentations.