Hi there! I'm Pooja
I'm a product designer.
10+ years across industries, which means I've designed for a Bloomberg terminal and a high-end property listing in the same career, and learned something different from both.
Right now I'm at Accenture, working on AI-powered tools for large organisations.
Based in Mumbai. Open to solving new problems.
LATEST WORK
Shaping a multi-sided marketplace for purposeful living
UX & Visual Designer & Consultant (end-to-end experience design across strategy, UX, and UI)
Marketplace Design · Ecosystem Thinking · Multi-Sided Platforms
EXPERIENCE
Digital Product Design Specialist @ Accenture
Apr 2022 - Today (Promoted from Senior Analyst, [December 2024])
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Led UX and design product ownership for a global Skills Proficiency Portal used by 100K+ people weekly, shifting it from a review-season assessment tool to an engagement-driven platform; 25K+ skill additions and 27K assessments within 3 months of launch.
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Phased a personalisation-led vision into incremental releases, deliberately deferring gamification and customisation to ship clarity first, balancing technical constraints with user feedback.
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Led UX for a 5K+ enterprise case study platform: reframed the problem from missing tools to fragmented tools, aligned stakeholders through structure-blocking workshops, and shipped a lean MVP on an existing AI bot, with an AI-led v2 in development.
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Defined the UX strategy for an agentic HR Assist Bot as Lead Experience Designer: intent framework, guardrail principles, tone posture and nudge strategy to sustain engagement while backend capabilities were built.
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Ran an AI-assisted UX audit and concept redesign for an AI-powered leadership growth-planning tool (audit with Claude, concept screens built with Claude Code); 50+ prioritised findings; the client implemented quick wins immediately and engaged the team to prioritise release 2.
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Extended the enterprise design system with reusable components.
Lead UX designer @ Evolution Co
Mar 2021 - Mar 2022
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Led end-to-end product strategy and UX for enterprise intranet platforms serving banking and corporate clients, including Tata and HDFC, from discovery to delivery.
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Partnered with engineering across delivery cycles on feature scoping, QA reviews and iterative refinements to keep UX intent intact in build.
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Facilitated UX research and stakeholder workshops to set product direction and prioritise enhancements.
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Mentored a team of four designers, setting quality standards and review cadences that kept delivery on schedule.
Independent Design Consultant
Jan 2019 - Dec 2019
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Worked as a design consultant across multiple brands in India, balancing strategy, visual design, and execution to deliver cohesive, high-quality outcomes.
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Led design for luxury real estate projects, shaping high-end brand and experience narratives that strengthened positioning and storytelling.
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Collaborated with Leo Burnett on an FMCG brand to develop design strategy and campaign collateral, and partnered with a luxury PR firm to create marketing and communication assets for premium and lifestyle clients.
Senior Designer @The Minimalist
Jan 2017 - Dec 2018
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Designed brand and communication systems for organizations including Bloomberg, IDFC Mutual Funds, Airtel, Jet Airways, ICICI, and Raymond.
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Led a team of 4–6 designers, ensuring consistency and quality across multi-brand engagements.
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Partnered with business development teams to support strategic pitches and RFP presentations.