From Transactional to Experiential: Redesigning the Skills Proficiency Portal
How might we transform the portal from a transactional platform into a community-driven, experiential up-skilling platform that motivates users to actively engage in skill development and encourages continuous career growth
In this project, the goal was to evolve the product from a purely transactional platform into a more community-driven experience. By incorporating design elements that foster a sense of belonging and shared growth, we aimed to encourage users to engage more actively with skill-building opportunities.
Using the principles of nudge theory, we introduced subtle prompts and personalized recommendations to inspire users to take up more training, helping them progress in their careers. The result was a more engaging and intuitive platform that not only facilitated skill development but also nurtured a community of continuous learning and growth.
Role & Responsibilties
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As the Lead UX Designer and Product Owner (Design), I led the end-to-end user experience lifecycle and served as the primary point of contact for client communications. My key responsibilities included:
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Stakeholders Collaboration & Agile Execution
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Data-Driven UX Research & Insight Generation
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Design-Development Synergy & QA Oversight
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Post-launch Iteration & Performance Optimization
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My OKRs for this project were to balance business objectives, user needs, and innovative design methodologies, ensuring a high-impact, future-ready product experience.
Takeaways
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Targeted Strategy Changes: Applied targeted strategy changes that aligned with business objectives, helping to drive strategic results and enabling a clear mapping of the project's impact on the overall business.
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Creative Process: A structured creative process provided clarity and focus, resulting in a solution that met both user expectations and business objectives. This experience reinforced the value of a well-defined creative framework, ensuring consistent quality and effective solutions moving forward.
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Cross-functional Alignment: Aligning all teams from design to development helped ensure that everyone was working toward a shared vision. This reinforced the power of cohesive teamwork and has underscored the importance of continual cross-functional collaboration in future projects.
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Cross-team Collaboration: By fostering strong communication between business stakeholders and developers, we streamlined workflows, reducing delays and enhancing efficiency. This holistic approach has proven invaluable in creating smoother project timelines and more cohesive outcomes.
