Crafting digital marketplace for a silver innings service
To create a multi-sided service platform that helps people add purpose in their silver years, so they never have to retire.
This project focuses on building a tailored marketplace for our retired individuals, designed to connect customers with curated service offerings that meet their unique needs. The platform facilitates deep engagements, planning, and communication among like-minded individuals, fostering a robust community.
Deliverables
Digital Portal
Marketing website
Branding (Logo Design)
Role & Responsibilties
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Creating an intuitive and visually appealing user interface that fosters seamless interactions and community building.
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Conducted research, developed wireframes and prototypes, and designed the final UI to meet user needs and project goals.
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Leading client sessions to develop website concepts, strategised design concepts from multiple user perspectives, performed quick iterations, and built a microsite for the marketplace launch.
Takeaways
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Prioritize simplicity and clarity in the interface to accommodate users with varying levels of tech-savviness and potential age-related impairments. Ensure the design is accessible by incorporating features such as larger text, high contrast, and intuitive navigation to support users with visual or motor difficulties.
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Implement features that allow users to customize their experience, such as adjustable text sizes or preference settings, to enhance usability.
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Building quick low-fidelity prototypes and conducting co-creation sessions with clients and users significantly streamlined the design process, allowing us to achieve optimal results with less time and effort by iterating based on direct feedback and collaboration.
