A Digital App Solution for Sustainable Fashion

How can we creatively use technology to enhance our fashion experience and restructure the industry's manufacturing and supply infrastructure?

We need to rethink how we consume fashion. Despite millennial consumers' demand for more sustainable options, they continue to purchase non-sustainable clothing. There is a significant opportunity to develop methods that extend the life of clothes and keep them in use, moving away from the 'take, make, waste' model.

We combined user research with existing studies and trends to ethically gather data from consumers, enhancing efficiency and sustainability. Our insights connected users, organizations, and the broader fashion manufacturing infrastructure. By focusing on user needs, pain points, and touchpoints, we developed a prototype that re-envisions a holistic fashion experience.

Deliverables

User Research Report & Insights

Solution Concept

Wireframes & Lo Fi Prototypes

User Testing

Roles & Responsibilites

This project was a user experience project taken on by Team Skyfall during my experience design module at Hyper Island. Worked with my team Liz, Sofie on user research workshops, user testing session and with Yash on the wireframes & prototype

Previous Project

Next Project